:: Saturday, 15 January 2005 ::
The advertising campaign by the California Milk Producers Advisory Board had the tag line, "Great Cheese comes from Happy Cows. Happy Cows come from California."
The ads showed cows in spacious pastures on rolling hills.
They were challenged in a false advertising lawsuit in San Francisco Superior Court by People for the Ethical Treatment of Animals, or PETA, based in Norfolk, Va.
PETA claimed that most California cows are actually unhappy and spend their lives in dry, grassless dirt lots.
:: WB 2:22 am [link+] ::